Clothing & Brand identity
Together with Maurits Wouters, I was asked to design a new line of cycling apperal for the Utrecht Cycling brand Good Cycling. Before we could make a design decision, that could corrolate with the identity back then, we had our doubts if what we would make would fit the positioning of their brand. Thus we offered to rethink their whole brand.
For Joost and Tobias, the founders of Good Cycling, it was a make it or break it year. So why not create a whole new identity along with the new collection. So we did.
Happy to say that the new identity and collection did very well and we are still creating new idea's and thinking about a new collection for 2017.